Think strategically. Communicate clearly.
Most organisations know what they want to say.
Fewer know how to make it land.
Sora & Sora is a strategic communications practice for leaders who need more than a press release — they need a plan that holds under pressure, messaging that travels across borders, and communications that actually move people.
The practice brings senior in-house expertise to every engagement. Clients work directly with Celeste — from the first brief to the final deliverable. No handoffs. No junior substitutes. No agency overhead.
Building a strategy for your external communications that aligns with your product and service. Proactive outreach, reactive handling, and positioning that earns coverage — not just attention.
From shaping C-suite narratives and preparing executives for high-stakes moments to LinkedIn positioning — helping leaders communicate with authority and clarity.
Preparing organisations for difficult moments before they arrive, and managing them with clarity when they do. Clear frameworks, strategic timelines and responses with footing maintained.
The strategic foundation of all good communications. Defining what you stand for, how you say it, and why it matters — consistently, across every channel.
Structured, credible communications for high-stakes audiences. Integrative narratives, regulatory updates and stakeholder engagement strategies.
Change communication, transformation messaging, and culture-building programmes that bring people with you — not just inform them.
From global retail rebrands to academic curriculum design to PR strategy for the Netherlands' fastest-growing tech companies — recent Sora & Sora engagements span the full spectrum of strategic communications.
About the practice